Vignette – Using Social Media to Reach New Customers  

WORCESTER – At the Woostapreneurs Forum, Laura DiBenedetto from Vision Marketing explained how social media could be used to generate more customers and more sales beyond just their local neighborhood. Below are a few highlights from that discussion.

“The four primary social networks that apply to you for commercial use are Facebook, Twitter, LinkedIn and Instagram.”

“If you are doing B2B, don’t bother with Instagram.”

“If you are doing B2C and you’re not on Facbook, you’re nuts.”

“If you are trying to sell a commercial product, you need to be on LinkedIn….Period.”

“Twitter is the weird one. It can be useful for all sorts of things.”