The Worcester Regional Chamber of Commerce (Chamber) and the Worcester Business Development Corporation (WBDC) are pleased to release a new economic development and recruitment video, A City Redefined (2021).
The two-minute video, which can be seen here, is an updated version of the Chamber’s original A City Redefined video created in 2016.
Produced by Chamber member Pagano Media and with support from members AbbVie, Fallon Health, and UniBank, the video highlights Worcester’s many attributes and touts the region as a great place to develop, invest, do business, and reside.
“Worcester’s come a long way in just the past five years. With the opening of Polar Park and arrival of the Worcester Red Sox, construction of surrounding developments in the Canal District, establishment of The Reactory biomanufacturing campus, and 2020 U.S. Census data revealing Worcester is the fastest growing city in New England as the population has surpassed 205,000 – to name only a few bright spots – the city has, appropriately, garnered regional and national attention,” said Worcester Chamber President and CEO Timothy P. Murray. “This video works to shine a spotlight on all of Worcester’s positive growth and will help us at the Chamber continue our mission to Recruit, Retain, and Incubate businesses and talent.”
“We are happy to partner with the Chamber on this important recruitment tool for the City of Worcester. Pagano Media perfectly captured the incredible momentum Worcester is experiencing, paving the way for future private investment,” said WBDC President and CEO Craig L. Blais.
The video will be used as a recruitment tool, shown to potential developers and investors, site selectors, and companies considering a move or expansion to the area. Beautifully demonstrating the activity and energy in the region, the goal of A City Redefined (2021) is to continue to attract developers, businesses, top talent, and residents to Worcester.
For longtime Worcester resident and business owner Joe Pagano, the video’s creator, A City Redefined (2021) is more than another successful client project – it takes on a personal meaning, too. “This project gave voice to my experience and convictions about Worcester. When my grandparents stepped off the train at Union Station 100+ years ago, the grit and innovation that defined the city then, is driving our future today,” said Joe Pagano, Pagano Media’s president and founder. “I’d say that’s cause for optimism for the next 100+ years.”
